Hertz vs Enterprise: Choosing the Right Car Rental for Your Journey

When planning your next trip, choosing the right car rental company is crucial for a hassle-free experience. Hertz and Enterprise are leading contenders in the car rental market, each with its own set of benefits.

Hertz boasts a wide global presence, allowing you to wheel around in various countries, while Enterprise impresses with strong customer service and a multitude of branches nationwide. Your choice might come down to personal convenience or specific perks offered by these companies.

Overview of Hertz and Enterprise

When you’re deciding between car rental companies, Hertz and Enterprise are two leading contenders that may come to mind. You’ll find distinct histories, market positions, and core values that set these companies apart.

Company Histories

Hertz: Founded in 1918, Hertz offers you a slice of automotive history. Established longer than Enterprise, they’ve spent over a century serving customers’ rental needs.

Enterprise: A relative newcomer, Enterprise began its journey in 1957. Despite a later start, it has flourished and now operates alongside fellow rental brands National and Alamo.

Market Position and Global Presence


  • Global Reach: Hertz can be your go-to option with a presence in numerous countries globally.
  • Loyalty Program: They also offer Hertz Gold Plus Rewards, a program boasting several member benefits such as free rental days and expedited check-in.


  • Domestic Dominance: If you prefer a company with a strong domestic footprint, Enterprise could be your choice, often noted for its comprehensive network within the US.
  • Family of Brands: Along with National and Alamo, Enterprise has built a significant market share, supporting your diverse rental needs.

Brand Identities and Core Values


  • Market Innovations: Known for their innovations, you can expect Hertz to continually offer new services and embrace technology to enhance your rental experience.


  • Customer Service: If customer service is top of mind for you, Enterprise prides itself on personalized service and strives to meet your rental expectations.

Both Hertz and Enterprise are committed to providing you quality service, but each with its unique approach and perks. Whether you prioritize global reach or prefer a brand with notable customer service, comparing Hertz and Enterprise might offer you insights into which company aligns best with your rental needs.

Comparing Rental Services

When choosing between Hertz and Enterprise, you’ll want to consider the variety and availability of vehicles, the ease of booking your rental, cost implications of insurance and fees, and the convenience of vehicle pickup and drop-off services.

Range of Vehicles

Hertz offers a global presence, with a wide range of vehicle options to suit your needs, whether you’re looking for a luxury car for a special occasion or an economical option for city travel.

With Enterprise, you can expect a similar breadth of options, from compact cars to larger SUVs, giving you flexibility to choose the right car for your trip.

Booking Process and Websites

The booking process for both companies has been streamlined through their user-friendly websites. Hertz makes it easy for members of their loyalty program, Hertz Gold Plus Rewards, to book online and enjoy benefits such as expedited check-in. Conversely, Enterprise’s website allows for quick reservations and provides detailed information on rental options and availability.

Insurance and Additional Fees

Both Hertz and Enterprise offer various insurance options to protect you during the rental period. They also articulate additional costs, such as for adding extra drivers.

Hertz charges around $5 per day while Enterprise charges a bit more at $5.50 per day, with these fees typically capped for 5 days.

Pickup and Drop-off Services

Customer service is crucial for a positive car rental experience, and both companies understand this.

Both Hertz and Enterprise facilitate easy pickup and drop-off. The availability of their locations makes it convenient for you to return the vehicle, whether you’re at the airport or a downtown location.

Hertz’s extensive network boasts 9,700+ locations, while Enterprise has a formidable 7,200+ locations to serve you.

Pricing and Budget Considerations

When you’re looking to rent a car, understanding the various pricing elements and what impacts your budget is crucial. Both Hertz and Enterprise have competitive pricing, but it’s the added fees, insurance options, and discount programs that can make a significant difference.

Rental Rates and Fees

Both companies offer a range of vehicle options, from economy to luxury, impacting the base rental rate. However, it’s essential to also consider:

  • Mileage Limit: Check if your rate includes unlimited mileage or if there’s a cap that could incur extra fees.
  • Hidden Fees: Be wary of additional charges such as late return fees or charges for additional drivers, which may vary between providers.

Discount Programs and Deals

You can save on your rental cost through various discount programs:

  • Membership Discounts: Both companies offer reductions for AAA members or through loyalty programs.
  • Special Deals: Always look for special promotions or deals that may be available, especially during off-peak times.

Insurance Options and Taxes

Insurance can significantly affect your budget. Enterprises and Hertz offer several insurance options, but they come at different price points. Additionally, taxes and fees mandated by the location could increase the total cost.

Be sure to read the fine print and understand what’s included in your quoted price. Remember, opting out of insurance could be risky, so balance the cost against potential liabilities.

Keep these factors in mind, and you’ll be better equipped to choose a car rental that fits your budget and needs.

Loyalty Programs and Customer Perks

When you’re a frequent traveler, choosing the right car rental service can make a big difference, especially when it comes to loyalty programs and customer perks.

Both Enterprise Rent-A-Car and Hertz offer rewarding loyalty programs that are designed to make your rentals more convenient, cost-effective, and enjoyable.

Membership Levels and Benefits

Enterprise Plus offers you multiple levels of membership:

  • Silver: Access after six rentals. Includes vehicle upgrades based on availability.
  • Gold: Requires 12 rentals or 40 rental days. Benefits include bonus points and car upgrade perks.
  • Platinum: Reachable after 24 rentals or 85 rental days. Offers a guaranteed car upgrade among other advantages.

On the other hand, Hertz Gold Plus Rewards enhances your rental experience with:

  • Gold: Standard entry-level membership.
  • Five Star: After 12 rentals or 40 days, with rewards like one-car-class upgrades.
  • President’s Circle: Achieved after 20 rentals or 75 days, offering guaranteed upgrades and additional bonus points.

Reward Points and Redemption

With Hertz Gold Plus Rewards, you accumulate points that you can redeem for free rental days or other benefits, starting at 550 points for a free weekend day.

Enterprise Plus points, which never expire as long as you have an active rental once every three years, can be used for free rental days across a wide selection of vehicles.

Credit Card Partnerships

Many credit cards offer enhanced benefits with car rentals. For example, with Hertz, if you have the Platinum Card® from American Express, you could receive up to a four-hour grace period on returns and discounts on rental prices.

Enterprise Plus members also often benefit from credit card partnerships with the opportunity to earn points or receive discounts when using specific credit card offers, so it’s worth checking if your card qualifies for the best deals.

Fleet Diversity and Vehicle Options

When choosing a car rental, you’re often looking for a range of options that suit your needs and preferences. Hertz and Enterprise offer a broad spectrum of vehicles, from economy models for budget-friendly travel to luxury rentals for a more upscale experience.

Luxury vs. Economy Options

Hertz: Recognized for embracing a diverse selection of vehicles, you’ll find luxury offerings including prestigious brands like BMW and Porsche, providing a ritzy edge to your journey. Meanwhile, the economy selection is equally robust, featuring models like the fuel-efficient Hyundai Elantra, a compact car that balances performance and budget.

Enterprise: Their fleet also shines in diversity, extending from high-end luxury vehicles to practical economy cars. You’re covered whether you want the extravagant touch of a Tesla or the economical practicality suitable for city driving or longer road trips.

Specialty Vehicles and Availability

Hertz: They particularly excel with their specialty range, flaunting an array of sports cars that can add excitement to your ride. The availability of such vehicles is often high, but it’s always best to book in advance to ensure you get exactly what you’re looking for.

Enterprise: While they offer a range of specialty vehicles, the spotlight often falls on their comprehensive network that allows for generally good availability. Whether it’s a convertible for a coastal cruise or a minivan for family travel, you’ll likely find the right match.

Environmental and Sustainable Options

Hertz: With the sustainable traveler in mind, their vehicle fleet includes eco-friendly options, featuring cars like energy-efficient hybrids and fully electric models such as various Tesla vehicles, underpinning their commitment to environmental responsibility.

Enterprise: They’ve similarly committed to sustainability, with several green choices in their fleet. Your eco-conscious choices range from hybrids to electric cars, ensuring that your rental experience can align with your values for a smaller carbon footprint.

Location Coverage and Convenience

When choosing between Hertz and Enterprise, your decision may hinge on where you can pick up and drop off your rental car. Both companies offer extensive networks, including a mix of airport and downtown locations, international presence, and flexible options for one-way rentals.

Airport and Downtown Locations

Both Hertz and Enterprise boast a significant number of rental locations in strategic areas like airports and downtown districts.

In North America, for example, you can find Hertz locations at major airports, including New York’s JFK Airport, making it convenient for you to get on the road shortly after your flight lands.

Similarly, Enterprise offers a vast number of rental facilities not only at airports but also in downtown areas, ensuring that you can access a vehicle even if you’re staying in the heart of the city.

International Availability

One aspect where Hertz generally shines is its global presence. With rental options in over 150 countries, you’re likely to find a Hertz location almost anywhere your travels take you.

Enterprise, meanwhile, also offers international rentals with a strong presence across North America and in major cities around the world. This means that whether you’re flying into Paris, Tokyo, or Buenos Aires, both companies got you covered for your transport needs.

One-way Rentals and Road Trips

If you’re planning a road trip, you may be considering a one-way rental. With Enterprise, you have the flexibility to pick up a car in one location and drop it off in another.

Hertz also provides one-way rental options with competitive pricing. If you’re starting your journey in New York but plan to end in Los Angeles, both companies can accommodate this type of rental, allowing you to enjoy a hassle-free road trip adventure across different stops.

Comparison Summary and Insights

In this section, you’ll gain a clear understanding of how Hertz and Enterprise stack up against each other across various pivotal elements. These insights aim to guide you in making an informed decision for your car rental needs.

Comparative Analysis of Key Factors

Competition: Hertz and Enterprise are major players in the car rental industry, always vying for the top spot. Hertz boasts a global presence with a large variety of vehicles, including luxury and performance options.

Conversely, Enterprise focuses on excellent customer service and offers competitive pricing, with more emphasis on local market penetration.

  • Customer Service: Renowned for its commitment to customer satisfaction, Enterprise’s attentive approach places them high on the premium rankings. Meanwhile, Hertz’s longevity in the market reflects their ability to maintain a loyal customer base.
  • Rental Experience: Both brands offer user-friendly booking processes, but Hertz allows for more freedom with its Hertz Gold Plus Rewards, leading to expedited services and potential upgrades for its members.

Insights and Takeaways

Enterprise often edges out in customer service, making your rental process smooth and seamless.

However, if you’re seeking a broader selection of vehicles, especially if you’re traveling internationally, Hertz’s extensive fleet might be more suitable.

When considering pricing, both companies have a pricing comparison that can fluctuate, so it’s crucial to look for the best deals available at the time of booking.

Final Recommendations

To ensure the best fit for your specific needs, examine the following:

  • Competitive Pricing: Keep an eye on promotions and loyalty program offers from both Hertz and Enterprise.
  • Rental Car Brands: If you’re particular about the type of vehicle, Hertz’s wide selection might cater to your taste.
  • Rental Experience: For unbeatable customer care and local services, Enterprise often takes the lead.

Remember, your choice depends on a mix of convenience, service, and value for money. Always check the latest customer reviews and terms of service before deciding on your rental car provider.

  • Joshua Smith

    I am Joshua Smith, a seasoned expert in car rentals, with a wealth of experience and knowledge spanning over ten years. My passion is to share insider tips, savvy tricks, and in-depth reviews to guide you effortlessly through the intricacies of vehicle leasing.

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