You’ve probably noticed that new Audi feature called “Audi Connect” in the brochure or during your test drive. Maybe you’re wondering if those monthly subscription fees will actually deliver value or just drain your wallet for features you’ll barely use.
What Exactly Is Audi Connect?
Audi Connect is the brand’s suite of digital connectivity services that links your vehicle to the internet, your smartphone, and various online services. It’s designed to enhance your driving experience through features ranging from navigation to remote vehicle controls.
The system operates through Audi’s MMI (Multi Media Interface) and comes in different service tiers with varying capabilities:
- Audi Connect CARE: Basic safety and convenience features
- Audi Connect PRIME: Enhanced navigation and infotainment
- Audi Connect PLUS: Premium connectivity with Wi-Fi and streaming
Breaking Down Audi Connect Costs
Before deciding if Audi Connect is worth it, you need to understand what you’re paying for. The pricing structure varies by package level and subscription length:
| Package | Monthly Cost | Annual Cost | Features Included |
|---|---|---|---|
| CARE | Free (10 years) | Included | Emergency services, remote lock/unlock, vehicle status |
| PRIME/NAV | $15-36 | $150-365 | Navigation, traffic info, voice recognition |
| PLUS | $25-49 | $250-499 | Wi-Fi hotspot, streaming services |
Over a typical three-year ownership period, the PLUS package could cost you between $750-1,500, depending on your subscription plan. That’s equivalent to several car payments or a nice vacation!
7 Key Features That Might Justify the Cost
1. Remote Vehicle Control
With Audi Connect, you can lock or unlock your doors, start your engine, and adjust climate controls from anywhere using your smartphone. This comes in handy when you want to warm up your car on frigid winter mornings without leaving your home.
“The remote functions are actually useful,” notes one Audi owner. “Being able to start the car and set the temperature when I’m finishing up at the office means I always come back to a comfortable car.”
2. Real-Time Navigation with Google Earth
Unlike standard navigation systems, Audi Connect offers Google Earth integration with high-resolution satellite imagery. The system provides real-time traffic updates, helping you avoid congestion and find the fastest route to your destination.
The traffic light information feature even tells you how long until the light changes at certain equipped intersections.
3. Safety and Security Features
For safety-conscious drivers, Audi Connect CARE includes emergency assistance services that could prove invaluable. These features include:
- Automatic crash notification
- Emergency call (SOS) button
- Stolen vehicle locator
- Roadside assistance coordination
These services operate independently of your smartphone, providing peace of mind even if your phone battery dies or you forget your device.
4. Wi-Fi Hotspot Capability
The PLUS package turns your Audi into a mobile Wi-Fi hotspot supporting up to 7 devices. This feature is particularly valuable for families or professionals who need internet access on the go. Kids can stream videos on long trips, and you can join work calls from your parked vehicle.
5. Special Features for Electric Models
If you drive an Audi e-tron, Connect offers specialized EV features that add significant value:
- Charging station location and availability
- Remote charging controls
- Trip planning with charging stops
- Battery monitoring and range predictions
These features help address range anxiety and make EV ownership more convenient, potentially justifying the subscription cost for electric Audi owners.
6. Voice Recognition and Digital Assistant
Audi Connect includes natural voice recognition that lets you control various vehicle functions by speaking naturally. The system also integrates with Amazon Alexa, allowing you to make shopping lists, control smart home devices, and access other Alexa skills while driving.
7. Parking Information and Assistance
Finding parking in busy urban areas can be stressful. Audi Connect helps by providing real-time information about parking garage availability and pricing. Some versions even show street parking availability in certain cities.
Why Many Users Say It’s NOT Worth It
Despite these features, many Audi owners report canceling their subscriptions after the trial period. Here’s why:
Smartphone Integration Often Does the Same Thing
The biggest criticism is that Apple CarPlay and Android Auto—both included standard on new Audis—provide many of the same functions without additional costs. Navigation, music streaming, and voice assistance are all available through your phone.
Technical Issues and Frustrations
Some users report ongoing technical problems that diminish the service’s value:
“The software randomly resets key user. It’s happened over a dozen times in a month. And every time it’s reset, I need to go through a long process of proving ownership and re-registering myself as the key user,” complained Redditor.
Other users mention connectivity issues, slow response times, and outdated map data compared to smartphone navigation apps.
The Cost-Benefit Analysis Doesn’t Add Up
When you break down the annual cost against how often you use specific features, many owners conclude it’s not worth the expense. One Audi owner who leased a 2018 A4 calculated that the $33/month service would cost $1,200 over their three-year lease—a price they couldn’t justify for features they rarely used.
Comparing to Competitors
Audi isn’t the only luxury brand with a connected service subscription. Here’s how Connect compares to similar offerings:
| Brand | Service Name | Monthly Cost | Notable Differences |
|---|---|---|---|
| BMW | Connected Drive | $20-50 | More customizable packages |
| Mercedes | Mercedes me | $23-35 | Better smartphone integration, according to reviews |
| Lexus | Enform | $8-25 | Lower cost but fewer features |
Is Audi Connect Worth It? The Verdict
Based on comprehensive research and user feedback, whether Audi Connect is worth it depends largely on your specific needs and usage patterns:
Probably worth it if:
- You frequently drive in areas with poor cell service (the built-in system works independently)
- You own an Audi e-tron or other EV model (the specialized features add significant value)
- You don’t have a smartphone or prefer not to use it while driving
- You regularly need a Wi-Fi hotspot in your vehicle
- You value integrated safety features like automatic crash notification
Probably not worth it if:
- You already use Apple CarPlay or Android Auto for most functions
- You have unlimited data on your phone plan (which can provide hotspot capabilities)
- You primarily drive in familiar areas and don’t need constant navigation
- You’re looking to minimize monthly expenses
How to Make the Most of Your Trial Period
New Audi vehicles typically include a trial period for Connect services. Make the most of this time to determine if the subscription provides value for you:
- Try all features, even ones you don’t think you’ll use
- Test the remote functions in various situations
- Compare navigation accuracy with your preferred smartphone apps
- Time how long remote functions take to execute
- Have passengers test the Wi-Fi capabilities if you opt for PLUS
Remember that the basic CARE package is included for 10 years with new vehicle purchases, so you’ll have access to emergency services and basic remote functions regardless of whether you continue with PRIME or PLUS subscriptions.
Alternatives to Consider
If you decide Audi Connect isn’t worth the cost, consider these alternatives:
- Smartphone Mount + CarPlay/Android Auto: Provides most functionality without the subscription cost
- Dedicated GPS Device: One-time purchase with lifetime map updates
- Third-Party OBD-II Devices: Can provide some vehicle monitoring features at a lower cost
- Portable Wi-Fi Hotspot: May be cheaper than the PLUS subscription if you only need the internet access
By carefully evaluating your needs against the features and costs, you can make an informed decision about whether Audi Connect adds enough value to justify its price tag for your specific situation.
